Privacy Policy

Poet Press (“we”, “our”, “us”) is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

We publish content and resources across finance, property, and investing. This material is general in nature and does not constitute financial or investment advice. We are not licensed financial advisers.

This Privacy Policy explains how we collect, use, disclose, and store your personal information.

What Is Personal Information?

“Personal information” has the meaning set out in the Privacy Act and generally includes information that identifies you as an individual, such as your name, email address, contact number, location data, and any other details you provide to us.

We do not intentionally collect sensitive information (e.g. about your health, religion, or political beliefs).

What Information We Collect

The personal information we may collect includes:

• Name, email address, and phone number
• Contact details provided via newsletter sign-ups, enquiry forms, or surveys
• Information you provide when entering promotions, downloading resources, or registering for offers
• Data on how you interact with our site (cookies, analytics, IP address, device/browser type)

How We Collect Your Information

We collect information when you:

• Subscribe to newsletters or updates
• Submit forms on our website (e.g. to request information from a financial planner or mortgage broker)
• Engage with our content or advertising campaigns
• Interact with us by email, phone, or events
• Browse our site, through cookies and analytics tools (e.g. Google Analytics)

We may also receive information about you from trusted third-party sources, such as advertising partners, where you have given consent.

How We Use Your Information

We use personal information to:

• Provide newsletters, updates, and editorial content
• Respond to enquiries and deliver requested information
• Connect you with relevant financial, property, or investment service providers (only where you have opted in via a form)
• Conduct research and improve our services
• Run lead generation and advertising campaigns
• Send marketing communications (where permitted under law)

Sharing Your Information

As part of our lead generation business, your information may be disclosed to trusted third-party partners such as:

• Banks, mortgage lenders, or non-bank lenders
• Real estate agencies
• Financial advisers or planners
• Credit card and fintech providers
• Insurance or investment service providers

We will only share your details when:

• You have submitted a form or otherwise opted in, and
• You are notified at the time of collection that your details will be shared.

We do not sell personal information without your consent.

Marketing and Opt-Out

We may send you newsletters, offers, or updates about our content and services, as permitted under the Spam Act 2003 (Cth).

You can opt out of receiving marketing at any time by:

• Clicking the unsubscribe link in emails, or
• Contacting us

Cookies and Analytics

We use cookies, pixels, and analytics tools to:

• Understand website usage
• Improve user experience
• Deliver relevant advertising

You can adjust your browser settings to refuse cookies, but this may affect functionality.

Data Security and Storage

We take reasonable steps to secure your personal information, including:

• Using secure servers and encryption
• Restricting access to authorised staff only
• Regularly reviewing security procedures

Your information may be stored using cloud services, which may involve overseas storage (e.g. in the US, Singapore). We require third-party providers to comply with Australian privacy standards.

If a data breach occurs that is likely to result in serious harm, we will comply with the Notifiable Data Breaches Scheme.

Access, Correction, and Deletion

You may request access to the personal information we hold about you, and ask us to correct or delete it.

In some cases, we may be unable to delete information for legal or business reasons (e.g. compliance with record-keeping obligations).

Complaints

If you believe we have breached your privacy rights, please contact us.