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What is an Industry Super Fund?

Investors lining up for industry funds.

For years, industry super funds have been marketed as the sensible, low-cost option – the super funds “run only to benefit members,” with strong long-term returns and fewer fees than many retail funds. On paper, that sounds like an easy…

Why Retail Funds Exist (and Who Owns Them)

Woman choose a product from a retail shelf.

Retail super funds exist because Australia has long relied on the private sector to deliver retirement products alongside government and not-for-profit funds. When compulsory superannuation was introduced in the early 1990s, banks, wealth managers, and investment houses recognised an opportunity:…

Switching: How Digital Super makes it easier to switch

Girl sitting on her phone by the pool checking out her digital super returns.

For decades, changing super funds was an administrative ordeal – so onerous that most people never bothered. Forms, signatures, delays – the process discouraged even the most motivated members from seeking better returns or lower fees. Today, that has changed.…

What Is a Digital Super Fund?

Woman looking at oversized mobile phone

Most Australians grow up knowing that they “have super,” but the details often sit in the background of life — a kind of financial autopilot running quietly out of sight. A digital super fund is, at its simplest, a modern…

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